Millennials, also called Generation Y, have become known for an increased interest in health and wellness, which may be a departure from past generations. Thus, millennials are taking an active role in seeking health and skin care strategies that closely match their active, busy lifestyles. However, research has shown that millennials are much more interested in making informed, science-backed decisions, especially when it comes to things like food, skincare and other health-related items, than getting a bargain price on a lesser-quality product (Commerce Magazine).
In the face of changing viewpoints about skincare, many millennials are viewing anti-aging products as preventative strategies to maintain healthy, smooth skin, or even as a complement to injectable treatment options, which are increasingly popular. So, can this generation benefit from employing anti-aging skincare now?
Skincare Tips for Millennials
Rather than being heavily focused on current lines and wrinkles, millennials are very much concerned with taking advantage of the best and most effective natural ingredients to help nourish the skin and body from the inside out. In this sense, women and men in this age group can absolutely benefit from the right anti-aging products that contain science-backed ingredients.
To get the most out of any skincare routine, millennials should keep these four key tips in mind:
- Take an inside out approach. The “inside out” approach that many millennials take towards their overall health and wellness is a great way to start thinking about skincare. Pair a balanced diet, drinking plenty of water and getting regular exercise with effective skincare products for the most comprehensive approach to having healthy, glowing skin for years to come.
- Make healthy lifestyle choices. Although most millennials have likely grown up understanding the importance of wearing sunscreen, a surprising number of Americans are still not using proper sun protection (American Academy of Dermatology). Making healthy lifestyle decisions like staying on top of daily sun protection and kicking bad habits like smoking and excess alcohol consumption can have a significant impact on the look and feel of your skin (Archives of Dermatology).
- Utilize the most effective nutrients in cosmetic products. Taking care of your skin by eating foods rich in nutrients like antioxidants and fatty acids, as well as being diligent about sun protection is beneficial, but these habits are best paired with the same healthy ingredients in your skincare products. Look for moisturizing ingredients, vitamin C, and fatty acids in anti-aging products to help maintain a healthy-looking complexion. Skinbetter science AlphaRet™ Overnight Cream FACE, for example, combines the power of a retinoid with lactic acid and moisturizing ingredients like ceramides, fatty acids and niacinamide for a complete approach to achieving and maintaining smooth, effortless skin.
- Apply makeup for a natural look. The simple, natural look is definitely in. If you’re using the most advanced skincare products that contain ingredients to help your skin look and feel great underneath, you don’t need to apply heavy makeup to mask problems. Instead, lighter foundation or even a tinted moisturizer can provide that smooth, flawless look you want without having to pile on heavy pore-clogging concealer.
The Bottom Line
At the end of the day, millennials are looking for skincare that offers the most effective, yet least irritating ingredients and results. Whether or not this is found in an anti-aging cream or another facial moisturizer, the bottom line is that it’s truly what’s inside the bottle that counts. While millennials aren’t necessarily worried about deeply set wrinkles right now, they are concerned about preventive health and keeping their bodies and skin happy and healthy.